Social Media Reports | Global | April 2024

Luxury Fashion

Download our Luxury Fashion Report which details industry findings and ranks the 27 leading brands worldwide on their social media performance - who's winning and who's being left behind?


64% of consumers in the luxury fashion industry will turn to influencers on social media before purchasing a new item. Meanwhile, Gucci combines virtual reality and user-generated content for a personalised try-on experience, while Chanel and Burberry are selling a specific lifestyle, just as much as they’re selling clothes.. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the sleekest social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 27 top brands’ Instagram and TikTok accounts.


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