Social Media Reports | UK | 2023

Organic Food | UK


Download our Organic Food Report which details industry findings and ranks the 30 leading British brands in the global market on their social media strategy - who's winning and who's being left behind?


The organic market has been growing in the UK every year for the past ten years – and 62% of Britons have altered their diet to get healthier in 2022. 55% of consumers learn about new brands via social media; an effective social media strategy will increase your brand awareness and drive conversion.

Which wholefood brand has the tastiest social strategy? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.


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