Social Media Reports | UK | 2023

Smart Home Devices | UK


Download our Smart Home Devices Report which details industry findings and ranks the 30 leading brands in the UK on their social media strategy - who's winning and who's being left behind?


The smart homes industry was worth $63 billion in 2021 and is expected to grow at a rate of 27% from 2022 to 2030. #SmartHome has 7.4 billion views on TikTok and 2.2 billion posts on Instagram: social media users are engaged consumers of smart home products. Connect with this audience through a social-first advertising strategy.

Just how smart are smart home brands when it comes to their social strategy? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 30 top brands’ Instagram and TikTok accounts.


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