Social Media Reports | Global | April 2023



Download our Smartphones Report which details industry findings and ranks the 20 leading brands worldwide on their social media performance - who's winning and who's being left behind?


64% of smartphone consumers revert to campaigns and influencers on social media before purchasing a new product. Meanwhile, Samsung achieved a staggering 26 million views on TikTok through their virtual reality campaign, while Apple successfully uses user-generated content to connect with their audience and to maximise their reach. Emulate their social-first advertising strategy to drive consideration among a digitally-native audience.

Which brands have the most successful social media strategies? We conducted a thorough multi-layer analytical study, assessing the follower growth, engagement rate, content quality and influencer partnerships of 20 top brands’ Instagram and TikTok accounts.


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