Masterclasses
Monthly 20-minute sessions to level up your social media
Led by industry experts, our Masterclasses deliver sharp 20-minute sessions packed with practical insights for today’s brand challenges on social media - from social commerce to influencer strategy.
Next MasterclassYou’re losing money if your social agency isn’t creative
In today’s attention economy, creativity is the difference between scroll-past and sold-out. In this 20-minute Pulse Masterclass, Gün Aydemir unpacks why creative strategy isn’t a nice-to-have - it can make or break a brand. Drawing from global campaigns and platform-native content, Gün shares how to unlock bold, platform-native creative content, why most social agencies are bleeding your budget - and the brutal reason their creative doesn’t convert.
16th September 2025
16:00 - 16:20 CEST
with Gün Aydemir
Executive Director & Functional Lead | Creative at Pulse Advertising
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“Strategy without creative is just noise. In social media, that noise costs you real money.”
Gün Aydemir
About the host
Gün Aydemir is the Executive Creative Director at Pulse Advertising, where he leads the global creative team behind social-first campaigns for partners like MCM and Finlandia. His background spans top agencies including Jung von Matt, HEIMAT/tbwa, and antoni/OAG, where he helped shape award-winning work for brands such as Mercedes-Benz, Nike, and Google.
