Made in Italy in the Social Media Age

5 countries. 2,500+ consumers. 1 study. Download the full report to see how social media and creators shape the global power of “Made in Italy” - driving awareness, trust and conversion.

Download

Our new research reveals:

• Exclusive data on how consumers use social media to discover Made in Italy and their willingness to pay a premium.
• Market-by-market insights into where trust lies: creators versus brand channels, with China driving an influencer-led model.
• Which categories are rising fast beyond fashion - from food to jewellery to footwear.
• What Italian excellence means across markets - from elegance and style to craftsmanship and quality.
• Recommendations for brands on how to localise strategy, partner with creators, and convert Made in Italy awareness into growth.