Masterclasses
Monthly 20-minute sessions, led by industry experts, to level up your social media
Next Masterclass3 ways to be authentic on social
In a landscape where “authenticity” is one of the most overused buzzwords and audiences spot an ad instantly, the difference between blending in and breaking through comes down to one thing: how you tell your story. We’ll share a framework for creating platform-native content that feels entertaining, useful, and real - even with an “ad” label attached. Walk out of this session with actionable steps to achieve authenticity and make your brand lead the conversations that matter.
21st October 2025
16:00 - 16:20 CEST
Mikhail Hanney
Managing Director UK at Pulse Advertising
Count me in!
“Brands doing well at authenticity achieve it through storytelling - and it all starts with the first brief.”
Mikhail Hanney
About the host
Mikhail Hanney brings 15+ years of global marketing expertise to Pulse Advertising, helping brands like Estée Lauder and BlackRock align creators, culture, and commerce for authentic ROI. An advocate for inclusion, he partners with brands championing diversity and equity, offering clear, actionable insights on navigating social platforms with impact.
