Automotive

From EV pioneers to luxury icons and mass-market leaders - see which automotive brands are winning on social media and how they turn cultural relevance into real demand.

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The automotive industry is being redefined by social media. Platforms don’t just showcase cars – they shape aspiration, community, and purchase intent. This report ranks the top 10 automotive brands by Social Media Value in 2025, revealing how digital performance drives test drives, loyalty, and sales.

Powered by the Pulse Social Index, it measures visibility across views, engagements, and campaign impact to benchmark the market and track growth. The report explores how EV challengers are reshaping mobility marketing, how luxury brands use creators to humanize heritage, and how commercial players harness social commerce. Download the full study for automotive social media benchmarks, EV and sustainability trends, and influencer strategies that keep brands relevant in a fast-changing landscape.