Social Media Index Report | Global | Q4 2025

From skincare to cosmetics to hair tools - see which beauty brands are winning attention, loyalty, and sales on social media this holiday season.

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This report ranks the top 10 beauty brands by Social Media Value in 2025 and breaks down the consumer behaviors and trends shaping their impact. Powered by the Pulse Social Index, it benchmarks the market, tracks growth, and highlights the biggest opportunities across skincare, cosmetics, and haircare.

It also shows how creator-led beauty brands are challenging legacy corporations with social-first launches, communities, and direct-to-consumer strategies. Download the report to get data-backed insights and actionable strategies that turn influence into sales and loyalty.