Deutsche Telekom - Pulse Advertising

Pulse x Deutsche Telekom

The goal of the #WhatWeDoNext campaign was to showcase inspiring and diverse Gen Z talents who are shaping a better future with technology. Disproving Gen Z’s negative stereotype that they’re screen-obsessed and disengaged with “reality”, this campaign’s centre-piece was a viral video starring Billie Eilish championing 6 Gen Z influencers who are doing extraordinary things with their platforms.

In phase one, the collective members shared creative Instagram Stories and Posts in which they showed their talents and expertise in fields that really resonate with Gen Z. In phase two, the #WWDN face filter challenge was launched by Deutsche Telekom to activate digital communities.

The careful selection of influencers was the key to the success of the campaign. We were able to generate strong interaction and synergies within the target communities and the chosen influencers. The creative storytelling, complex campaign dynamic and the highly engaging #WhatWeDoNext face filter led to developing a community that was very engaged with the campaign and message.

8 countries
16 influencers

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