Pulse x OnePlus
We positioned OnePlus Nord as the Gen-Z phone in Europe and India
Pulse Advertising collaborated with OnePlus to launch the new feature-packed smartphone, Nord CE. This campaign’s main goals were to generate brand awareness by tapping into non-tech audiences, who were unfamiliar with the product, and also to build a fun and entertaining campaign to promote the launch of the new OnePlus Nord CE 5G smartphone in 2021. Our strategy was executed in three phases: the Nord Emoji Universe activation, the CE 5G smartphone unboxing / WebAR experience, and the "A Little More" cover song music videos. Creators across six countries were activated to create fun, engaging audiovisual content to target Gen-Z audiences from Western Europe and India.