OnePlus - Pulse Advertising

Pulse x OnePlus

Pulse Advertising collaborated with OnePlus to launch the new feature-packed smartphone, Nord CE. This campaign’s main goals were to generate brand awareness by tapping into non-tech audiences, who were unfamiliar with the product, and also to build a fun and entertaining campaign to promote the launch of the new OnePlus Nord CE 5G smartphone in 2021.

Our strategy was executed in three phases: the Nord Emoji Universe activation, the CE 5G smartphone unboxing / WebAR experience, and the "A Little More" cover song music videos. Creators across six countries were activated to create fun, engaging audiovisual content to target Gen-Z audiences from Western Europe and India.

3 social networks
25 influencers
14.2 M impressions
124 content pieces

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