Pulse Advertising

Manager Strategy (Social Media Focus)

Build creative social media concepts

  • PinBerlin
  • PinFull-time
  • Pin Permanent
  • PinExperienced (2-5 years)

Your tasks Task

  • Design social-first strategies that integrate organic content, creator partnerships, paid amplification, and emerging platform behaviours to achieve client objectives

  • Use AI-powered tools and social listening (Pulsar, GWI, Primetag) to identify cultural moments, white-space opportunities, and audience insights that inform strategic direction

  • Translate data and cultural signals into compelling strategic narratives that guide creative development, influencer briefs, and channel planning

  • Collaborate with functions to deliver cohesive, integrated campaigns

  • Support in defining campaign success metrics (reach, engagement, sentiment, conversions) and continuously optimise strategies based on performance analysis

  • Present strategic recommendations and performance reviews to clients with clarity, confidence, and commercial awareness

Your skills Skill

  • 3/4+ years' experience in social media strategy within a digital, creative, or social-first agency environment

  • Deep, native fluency in social platform ecosystems (TikTok, Instagram, YouTube, Twitch), creator/influencer dynamics, and emerging platform behaviours

  • Proven experience using social listening and insights platforms (Pulsar, GWI, or similar tools) to uncover strategic opportunities

  • Strong strategic and analytical thinking: you connect cultural, platform, and audience insights into differentiated, actionable strategies

  • Excellent written and verbal communication skills with confident client-facing presentation abilities

  • Collaborative mindset with experience briefing cross-functional teams effectively

  • Fluent in English and German; additional languages (French, Italian, Spanish) highly valued

  • Nice-to-have: Experience with AI tools for content ideation or trend forecasting; direct creator collaboration; understanding of paid social mechanics; active personal engagement with emerging platforms or cultural communities

Apply now
Pulse Perks

Pulse Perks

  • Work abroad from
    any Pulse office
  • Career development
    coaching
  • Global
    get-togethers
  • Hybrid & flexible
    working options
  • Central office
    locations
  • Dog-friendly
    offices
Join the team

Apply now

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About Pulse

Co-founded by Lara Daniel and Chris Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. Since then, we’ve grown to a team of 100+ people in 7 global offices - all pursuing that one vision.

We are a global influencer marketing agency, enabling brands to win and retain customers on social media. We are thought leaders in our industry and love to bring ambitious, driven individuals onboard our journey.

As an employer, we stand for equal opportunities and are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender. We celebrate our differences and are curious to learn from one another, making us stronger as one #PulseTeam.

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