Victoria’s Secret Fashion Show 2025: A brand comeback built on social currency
October 14, 2025
The Victoria’s Secret Fashion Show 2025 isn’t just a comeback - it’s a high-stakes experiment in whether social currency can save a legacy brand on the brink....
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Secondhand, first choice: How platforms and creators are powering the resale boom
October 9, 2025
As platforms and creators turn resale into a driver of culture, community, and commerce, c...
Is the Brat community cancelling Taylor Swift?
October 7, 2025
Taylor Swift and Charli XCX’s rumored feud has reignited with the release of 'The Life o...
5 market trends that speak to Gen Z in 2025
October 4, 2025
Gen Z is redefining what brands must deliver in 2025 - from values-led shopping to creator...
How social media is rewiring Gen Z shopping habits – and what it means for brands
October 2, 2025
Gen Z’s shopping is shaped less by impulse or intention than by social media itself. Dis...
Bad Bunny announced as Super Bowl 2026 halftime performer
September 30, 2025
Bad Bunny will headline the 2026 Super Bowl halftime show at Levi’s Stadium. Here’s wh...
What European Brands Can Learn From Asian Traditions and Storytelling
September 28, 2025
Asia shows how local storytelling with global strategy turns traditions like matcha and k-...
Latin America’s Best Practices for Global Brands on the Power of Community
September 27, 2025
Latin America is one of the most dynamic regions in the world when it comes to community-d...
NikeSKIMS: Market power, cultural signaling, and the future of experiential marketing
September 26, 2025
The NikeSKIMS launch shows how product drops have evolved into cultural spectacles. It’s...
The Labubu Effect: From Chinese Niche to Global Social Commerce Phenomenon
September 25, 2025
China has long been the engine of social commerce innovation. The story of Labubu toys ill...
