LinkedIn influencer marketing: The untapped opportunity most brands ignore
February 12, 2026
While consumer brands perfected Instagram and TikTok strategies, B2B marketers ignored LinkedIn creators – until now. The B2B influencer market is reaching $7.8 billion with enterpris...
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How brands should adapt their content mix in 2026
February 7, 2026
Gen Z averages 8-second attention spans while Gen Alpha switches tasks every 4 minutes. H...
How brands can navigate the authenticity backlash
February 5, 2026
De-influencing and anti-haul content are reshaping creator marketing. Learn how brands can...
Everything you need to know about YouTube, Twitch and co!
January 29, 2026
Long-form video platforms are capturing unprecedented engagement as audiences actively see...
Debunking 5 myths of influencer marketing in 2026
January 27, 2026
As influencer marketing races toward $40 billion in 2026, outdated assumptions continue co...
The TikTok US deal just closed: Everything brands need to know
January 23, 2026
TikTok's US operations are now majority American-owned after years of regulatory drama. Th...
Achieving measurable ROI on TikTok
January 22, 2026
MCM achieved 14:1 ROAS on TikTok through strategic audience segmentation and balanced crea...
Paola Nannelli named CEO of Pulse Advertising
January 21, 2026
Paola Nannelli becomes CEO of Pulse Advertising as of January 2026, succeeding founders Ch...
ChatGPT’s instant checkout transforms conversational AI into social commerce infrastructure
January 20, 2026
ChatGPT's instant checkout validates conversational commerce, but creator trust and strate...
Why 2026’s color trends signal a strategic shift for brand marketing
January 17, 2026
Pinterest's 2026 Palette, released January 2026, identifies five trending colors based on ...
