When user-generated content stops feeling authentic – and what to do instead
February 21, 2026
The polished "casual" aesthetic of branded user-generated content has become so ubiquitous that consumers now spot it instantly – and increasingly, they scroll right past it. What was...
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How to evaluate emerging platforms without wasting budget
February 19, 2026
As platform proliferation accelerates and marketing budgets face increased scrutiny, brand...
Which social commerce platform delivers better ROI?
February 14, 2026
As social commerce revenue in the US is projected to reach $107 billion by 2025, brands fa...
LinkedIn influencer marketing: The untapped opportunity most brands ignore
February 12, 2026
While consumer brands perfected Instagram and TikTok strategies, B2B marketers ignored Lin...
How brands should adapt their content mix in 2026
February 7, 2026
Gen Z averages 8-second attention spans while Gen Alpha switches tasks every 4 minutes. H...
How brands can navigate the authenticity backlash
February 5, 2026
De-influencing and anti-haul content are reshaping creator marketing. Learn how brands can...
Everything you need to know about YouTube, Twitch and co!
January 29, 2026
Long-form video platforms are capturing unprecedented engagement as audiences actively see...
Debunking 5 myths of influencer marketing in 2026
January 27, 2026
As influencer marketing races toward $40 billion in 2026, outdated assumptions continue co...
The TikTok US deal just closed: Everything brands need to know
January 23, 2026
TikTok's US operations are now majority American-owned after years of regulatory drama. Th...
Achieving measurable ROI on TikTok
January 22, 2026
MCM achieved 14:1 ROAS on TikTok through strategic audience segmentation and balanced crea...
