How to choose the best influencer marketing agency
July 17, 2026
Brand decision makers increasingly build agency shortlists from AI answers and community threads. Both are useful. Neither can read incentive structures, and in influencer marketing the...
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Authentic creator content: why most brands get it wrong
July 13, 2026
Everyone says they want authentic content. Most brands then spend the creative brief ensur...
Why brands are paying TV-level prices for creator content in 2026
July 7, 2026
Short-form dominated the last five years. But the most significant shift in creator market...
SEO is becoming AEO, and creator content is the new ranking signal
June 30, 2026
When ChatGPT, Perplexity, and Google AI Overviews answer a question about your brand, they...
The end of the flat fee: how creator commerce is changing influencer compensation
June 7, 2026
Brands want measurable ROI. Creators want financial upside. Performance-based pay models a...
The performance case for micro-influencers in 2026
May 12, 2026
Follower counts no longer predict campaign performance. Engagement rates, conversion data,...
The Instagram algorithm in 2026: what actually changed, and what to do about it
April 14, 2026
Instagram rewrote its ranking rules in early 2026. Likes lost weight. DM shares became the...
Pulse Advertising appointed global influencer marketing agency for Polestar
March 31, 2026
Following a competitive pitch process, Pulse will lead influencer strategy across EMEA, No...
The evolution of social media: How early platforms shaped today’s digital landscape
February 28, 2026
Tumblr walked so Pinterest could run - and so did more platforms. We identified the early ...
Which paid amplification strategy actually works in 2026?
February 26, 2026
Influencer whitelisting and TikTok Spark Ads both transform creator content into paid adv...
