Instagram Rings: The newest creator award for social media recognition
October 20, 2025
Instagram has launched Rings, a revolutionary creator awards programme that celebrates artistic merit over metrics. Unlike traditional social media awards based on follower milestones,...
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What brands keep getting wrong about Gen Alpha
October 19, 2025
You're probably not marketing to 14-year-olds. But if you're planning for 2030 and beyond,...
Kylie Cosmetics’ King Kylie revival proves community-driven marketing wins
October 17, 2025
Can nostalgia save a declining beauty brand? Kylie Cosmetics' King Kylie revival combines ...
10 Gen Z truths that will shape Black Friday spending
October 16, 2025
Gen Z is rewriting the rules of Black Friday shopping, blending digital-first behaviours w...
Victoria’s Secret Fashion Show 2025: A brand comeback built on social currency
October 14, 2025
The Victoria’s Secret Fashion Show 2025 isn’t just a comeback - it’s a high-stakes e...
Secondhand, first choice: How platforms and creators are powering the resale boom
October 9, 2025
As platforms and creators turn resale into a driver of culture, community, and commerce, c...
Is the Brat community cancelling Taylor Swift?
October 7, 2025
Taylor Swift and Charli XCX’s rumored feud has reignited with the release of 'The Life o...
5 market trends that speak to Gen Z in 2025
October 4, 2025
Gen Z is redefining what brands must deliver in 2025 - from values-led shopping to creator...
How social media is rewiring Gen Z shopping habits – and what it means for brands
October 2, 2025
Gen Z’s shopping is shaped less by impulse or intention than by social media itself. Dis...
Bad Bunny announced as Super Bowl 2026 halftime performer
September 30, 2025
Bad Bunny will headline the 2026 Super Bowl halftime show at Levi’s Stadium. Here’s wh...
