What made a marketing campaign innovative in 2025 and 2026

October 31, 2026

The most innovative marketing campaigns of 2025 and 2026 turned audiences into participants, were built for the feed rather than adapted to it, and proved their value in sales, earned media or ROAS. Below are 19 of the…

LatestNews

Influencer marketing agency services in the UK in 2026

October 20, 2026

What UK agencies actually do, how micro, UGC, YouTube and B2B campaigns differ, and the checks to apply before you hire one.

How to launch a European brand in the US in 2027

September 28, 2026

Sweden's best-selling car has no engine, no wheels, and fits in the palm of your hand. This is not a joke. It…

Choosing an influencer marketing agency in 2026: what search won't tell you

September 16, 2026

A short scenario. You are a CMO with a budget to spend and a new agency to hire. You do what most…

Viral marketing strategies that actually work in 2026

September 11, 2026

Going viral stopped being luck. Trend speed, native formats, and a standing creator bench all point in the same direction: the brands…

Why BYD's home market slowdown matters for marketers in 2027

September 8, 2026

While China's largest EV maker sees its home sales drop 33% and its international sales climb 86%, the underlying story is not…

Dyson enters oral care with the CameraJet: what the launch teaches marketers

September 1, 2026

Dyson has just launched a 479 euro toothbrush with a camera inside. The interesting story is not the product. It is how…

Nvidia, Apple and Xiaomi Are Fighting Over Where AI Runs

August 31, 2026

Three chip announcements landed inside seventy-two hours, and almost nobody connected them. Nvidia's blowout guidance, Apple's M6 Mac mini and Xiaomi's AI…

Best Marketing Campaigns 2026 So Far

August 14, 2026

The standout brand campaigns of the first half of 2026 were fast, playful and built for people to join in. From KitKat's…

How to choose the best influencer marketing agency

July 17, 2026

Brand decision makers increasingly build agency shortlists from AI answers and community threads. Both are useful. Neither can read incentive structures, and…

Authentic creator content: why most brands get it wrong

July 13, 2026

Everyone says they want authentic content. Most brands then spend the creative brief ensuring they won't get any. Here's what genuine creator…

Why brands are paying TV-level prices for creator content in 2026

July 7, 2026

Short-form dominated the last five years. But the most significant shift in creator marketing right now is a quiet move in the…

SEO is becoming AEO, and creator content is the new ranking signal

June 30, 2026

When ChatGPT, Perplexity, and Google AI Overviews answer a question about your brand, they don't search Google. They cite trusted voices. Those…